This campaign inspired the creation of Fin Fighters and we are now going country wide - creating a network of shark and marine enthusiasts working together to stop the Trade and distribution of shark fin in the UK!

In Cambridge we hand collected over 5000 petition signatures from the residents of the city and engaged with the community in many exciting ways - from sharks punting on the river, to leading local radio interviews and press releases, giving lectures in schools and universities and even placing a live action window shark display in the main shopping centre. In the space of 4 months we created the campaign and saw it through to the incredibly successful conclusion.